Re-Shuffling The Deck: How Buy-Side Trends Are Shaking Up Programmatic

PubAcademy New York

October 3, 2018

JW Marriott Essex House - Grand Salon | 160 Central Park South, NY, NY 10019


OVERVIEW

With the continued shift of brand dollars moving to programmatic, there is an increasing need for open dialogue across the digital media ecosystem. Our industry is rife with innovation, and as such, is continuously evolving. At times, it can seem like the deck is stacked against us which is why we all need to have a better understanding of how programmatic trading works.

Join us at our next US PubAcademy as we discuss key buy-side trends and their impact on the future of programmatic and learn how true partnerships can be forged that foster transparency and trust.

AGENDA

4:30 pm Registration & Refreshments
5:00 pm Introduction
Jeff Hirsch, Chief Marketing Officer & Head of US Publisher Development, PubMatic
5:10 pm Header Bidding Optimization 101: Making Sense of Multiple Wrappers and SSPs
Header bidding has allowed publishers to work with multiple SSP’s, and wrappers have added a simpler way to work with more demand partners than ever before. Do you run your ad buyers client side, server side or both? What happens when you add multiple wrappers? Will there be one wrapper to wrap them all? What are the implications for buyers when your inventory is exposed multiple times, and through the same SSP? Learn how Chegg is working to maximize header bidding revenue and create technical efficiencies.
  • Emry Downinghall, Vice President of Advertising, Chegg Inc
    • 5:30 pm Shifting Your Focus to Apps: Thinking Beyond the Web
    While desktop ad spend will remain relevant in the years to come, market forecasts agree that mobile will serve as the growth driver for programmatic. In fact, eMarketer estimates a growth of almost 25% in mobile ad spend in 2018 and our recent Q2 2018 Quarterly Mobile Index revealed that apps are driving the expansion of mobile spend globally. With the transition from desktop to mobile, particularly in-app, it is important to know how the web and app differ and what are table stakes.
  • Moderated by Paulina Klimenko, Senior VP of Corporate Development, PubMatic
  • Taylor Coulis, Head of Mobile Partnerships, CBSi
  • Amanda Dean, Lead Programmatic Strategist, Watson Advertising-IBM
  • Rick Welch, Head of Programmatic Advertising, Flipboard
  • Anthony Techeira, Data Yield Manager, Hearst Television
  • Jourdan Gariepy, Associate Director, Optimization & Innovation, Kepler Group
    • 6:10 pm Understanding Inventory Quality: Thinking Beyond Bots
    Eric Bozinny, Director, Inventory Quality, PubMatic
    6:25 pm How to Get More $$$ From Your Agency
    An insider’s view of the agency landscape with Danial Rushton, Vice President of Solutions Consulting at Publicis Media. As a programmatic expert within Publicis Media (PM), Danial advises brands on how to best navigate the ever changing programmatic environment. In this talk, Danial will provide insight into how PM is evolving, especially with regards to major trends such as supply path optimization, identity, and quality.
  • Danial Rushton, Vice President, Solutions Consulting, Publicis Media
    • 6:40 pm Wrap Up
    6:45 pm Networking Cocktails & Appetizers