PubAcademy Italy

June 28, 2018

Enterprise Hotel, Corso Sempione 91, 20149 Milano


OVERVIEW

This PubAcademy discusses key developments in programmatic including how Header Bidding is evolving, the status of auction dynamics and what’s happening in mobile.

AGENDA

3:30 pm REGISTRATION & REFRESHMENTS
4:00 pm INTRODUCTION
Cristian Coccia, Regional Director, Southern Europe, PubMatic
4:15 pm GDPR: Working with PubMatic
Cristian Coccia, Regional Director, Southern Europe, PubMatic
4:30 pm PRESENTATION: Making the most of Header Bidding 
Diana Zighetti, Customer Success Manager, Southern Europe and Stefano Minerva, Customer Success Operations Manager, Southern Europe, PubMatic
5:00 pm PRESENTATION: Auction Dynamics – Where Are We Now?
Mohsin Pervez, Associate Director, Solutions Engineering, PubMatic
5:30 pm PRESENTATION: PubMatic QMI: The Developing Mobile Landscape
Roger Williams, VP, International Marketing, PubMatic
5:50 pm FIRESIDE CHAT: What do Buyers want from Publishers
6:15 pm CLOSE & APERITIVO