PubAcademy India

November 10, 2017

Roseate Resort, Samalka, NH-8, New Delhi, Delhi 110037, India


OVERVIEW

Let’s Be Clear About Transparency.

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Our guest speaker is Andrew Baron, VP, Machine Learning, Marketplace at PubMatic who will talk through Auction Dynamics and it’s increasingly prominent role in the online advertising ecosystem.

Join PubMatic and our publisher and agency partners to learn about the transparency challenges and opportunities in the Indian digital advertising market.

AGENDA

3:30 pm Registration
4:00 pm Introduction
Sudipto Das, Country Manager, PubMatic
4:15 pm The Age of Transparency
Nigel Kwan, Marketing Director APAC, PubMatic
4:30 pm Transparency: A View From The Buy-side - Agency keynote
Vikram Chande, VP, Products and Platforms, Programmatic Media, Amnet
5:00 pm Coffee Break
5:30 pm Understanding Auction Dynamics
Andrew Baron, VP, Machine Learning and Marketplace, PubMatic
6:00 pm How To Avoid A Supply-chain Nightmare - Industry panel
Prasanna Iyer, Head of Programmatic Revenue, Times Internet, Pranjal Desai, Country Head, MediaMath, Lavin Punjabi, CEO, Affinity, John Thankamony, Head of Programmatic, Mindshare
6:30 pm Drinks and canapés