PubAcademy Germany

May 17, 2018

Sofitel Munich Bayerpost Hotel, Bayerstrasse 12, 80335 Munich

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OVERVIEW

Last year we saw the whole industry struggling with the issue of transparency and 2018 is the year the industry is taking action. Advertisers are demanding more transparency in their media buys, insisting on tighter contracts with partners and looking to improve their programmatic expertise. The message is clear – things need to change, and they need to change fast.

We’re now witnessing the start of a move towards a stable, mature industry. But is this enough? And what more can marketers and publishers be doing to make the industry transparent and safe for every participant in the supply chain? Join us at our next PubAcademy where we will be hearing from industry experts on what more we can be doing to put transparency into practice.

AGENDA

3:00 pm REGISTRATION & REFRESHMENTS
3:30 pm INTRODUCTION
Michael Zeisler, Regional Director, Central Europe, PubMatic
3:35 pm PRESENTATION: What's Happening in Programmatic
Bill Swanson, CRO EMEA, PubMatic
4:05 pm PRESENTATION: Fighting Fraud with Ads.txt
Kofi Amoako, Senior Director, Customer Success Operations EMEA, PubMatic
4:35 pm FIRESIDE CHAT
4:50 pm PANEL DEBATE: The Shift to First Price Auctions and its Impact on Transparency and Fees
5:30 pm CLOSE & DRINKS

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