November 21, 2019
Penthouse Elb-Panorama Atlantic House
PubAcademy Germany is returning to Hamburg for the first time in two years, and we’d love for you to join us as we tackle two key issues affecting digital advertising today.
Ongoing challenges around inventory quality and fraud
The industry has made great strides in developing initiatives to tackle issues such as domain spoofing, arbitrage and awareness of the large ad fraud problem but in-app and video continue to be problematic. Eric Bozinny, PubMatic’s Director of Inventory Quality, will be flying in from California to discuss these challenges, what PubMatic is doing to combat them, and what actions publishers, agencies and advertisers can take to reduce their concerns. This will be followed by a Q&A with industry experts from across the demand and supply-side spectrum
What’s happening with identity?
As digital advertising braces itself for the potential demise of third-party tracking cookies, there is a lot of work going into developing alternatives that can drive targeting and provide an alternative to the walled gardens. Mathieu Roche from ID5 will present on what is happening in the industry, and the challenges and opportunities around identity. We will then bring a panel of experts together to discuss the future of identity, and what you can do to prepare for it.
See below our full agenda, be sure to reserve your spot!
REGISTRATION & REFRESHMENTS
Emma Newman, Chief Revenue Officer, EMEA, PubMatic
PRESENTATION: Addressing the challenges around inventory quality and fraud
Eric Bozinny, Director, Inventory Quality, PubMatic
Sabine Schmidt, Head of Programmatic & Ad Operations, Webedia GmbH. Patrick Stoltze Director Publisher & Platform, CEE Integral Ad Science. Kristina Craig, Group Manager Investment & Accountability, OMG. Panel moderated by Matthias Juergensen, Director, Publisher Development, Centra Europe, PubMatic
PRESENTATION: What's happening with identity?
Mathieu Roche Co-Founder & CEO, ID5
Kolja Brosche, Co-Founder & Managing Director bei SkillProjects GmbH. Sascha Dolling, Managing Partner Data Driven Marketing, OMD. Chris Walter, Director Data Partnerships EMEA, The Trade Desk. Panel moderated by Pawel Kochanek, Director, Advertiser Solutions, PubMatic
CLOSING AND REMARKS
Ekkehardt Schlottbohm, Regional Director, Central Europe, PubMatic
DRINKS AND CANAPES