Hamburg, Germany – July 25, 2019 – Premium digital technology company, PubMatic, today announced it had signed up to the European netID Foundation, the European alliance set up last year to offer users a Single Sign On (SSO) and organise their consent in accordance with data protection and transparency. In addition, Ekkehardt Schlottbohm, PubMatic’s Regional Director Central Europe, joins its Publishing/Marketing Advisory Board which focuses on future requirements for the SSO and connecting publisher and adtech platforms.
Sven Bornemann, CEO of the European netID Foundation, says: “We are delighted that PubMatic, one of the leading adtech companies, is actively supporting the netID Login and Identity standards. With their participation in our advisory board for publishing and advertising, the netID will benefit significantly from PubMatic’s expertise and experience in these areas.”
PubMatic’s Ekkehardt Schlottbohm, comments. “As an organisation, PubMatic is committed to supporting industry initiatives that secure the long term viability of the industry, develop standards and build trust with consumers. We are excited to join the netID Foundation and be part of this valuable European alliance.”