PubMatic In The News

PubMatic closed 2024 boasting a 27% year-over-year increase in its CTV publisher customer base over 2023 to over 270 streaming content providers. Steinberg will aid in driving CTV performance across programmatic guaranteed (PG) and private marketplaces (PMP) deals by bringing publishers and buyers more closely together.

Marketers across regions say that brand awareness is the leading benefit of in-app advertising, regardless of their primary advertising objectives.

As the digital advertising landscape undergoes this seismic shift with heightened privacy regulations and the demise of anonymous targeting, PubMatic sits at the nexus of consumer consent.

Hung joins PubMatic from AppLovin where she was Head of Demand APAC for two years.

This collaboration solidifies PubMatic's position as Adverty's preferred Private Marketplace (PMP) partner on a global scale.