This year, PubMatic was an official sponsor for the Mobile Track at Advertising Week Europe, which highlighted programmatic monetisation, mobile messaging strategies, emotional expression on mobile and the growth of the in-app economy. A this year’s event, PubMatic Vice President of EMEA Bill Swanson introduced each of the mobile panels and moderated one of his own, featuring PubMatic SVP of Product Management Evan Simeone.
In addition, PubMatic CMO Jeff Hirsch joined industry leaders from AOL, Sonobi and Verve for the “No Header, No Problem? Managing Mobile Programmatically” panel moderated by Business Insider Senior Editor Lara O’Reilly. See all the details of our presence at this year’s event on the PubMatic Blog.