Leading Through Change With OpenWrap
The challenges of the marketplace have led smart publishers to look to agile, efficient solutions to grow monetization and future-proof for what’s to come. Header bidding has become a critical resource for publishers in this time, helping to scale demand effectively through server-side bidding, adding incremental revenue and fill on top of current demand while maintaining quality control.
Solutions like PubMatic OpenWrap provide publishers with the monetization benefits of header bidding built on Prebid: the foundation and industry standard for transparency and fairness.
Finally, publishers can break free of the waterfall and take control of their direct and programmatic future — with the added benefit of integrated identity solutions. Download our quick and easy guide today and start demanding more from your header bidding solution.