HYBRID WRAPPER

OpenWrap extends the most widely used open-source container script, Prebid.js, to solve publishers’ need to balance the transparent access to the broadest demand partners with the enterprise management capabilities and dedicated support required to efficiently increase ad revenue, all at no cost additional cost!

  • Hybrid Solution: Maintain and grow monetization with your current client-side header bidding demand while preparing for your future monetization strategies as demand migrates to server-side within one solution
  • Controls and Insight: Optimize your header integrations with enterprise-level management tools, centralized reporting on all header bidding adapters, and a powerful UI for easy configuration without complex backend coding
  • Expert Service: Implement in days, not months, with engineering support for set-up and maintenance and a dedicated account team to optimize revenue strategies
  • Unparalleled Demand: Access the broadest set of header bidding adapters and hundreds of DSPs with the most widely adopted container script, Prebid.js
  • Open-source Core: Ensure auction fairness, transparency and the most up-to-date code with the industry-leading open-source container script

HEADER BIDDING

Our header bidding solution gives publishers the power to escape the waterfall and unify demand sources to increase competition on an impression-by-impression basis. All publishers can save time with the quick and easy-to-implement tools available in our intuitive UI and leverage PubMatic’s industry-leading real-time analytics, which provides the volume, latency and monetization metrics that publishers need to maximize their header bidding strategies effectively.

IN-APP HEADER BIDDING

PubMatic’s in-app header bidding brings the benefits of an open auction and sophisticated ad decisioning to app developers to help them capture the true value of their inventory. Our low-latency, high-performing non-SDK integration provides app developers with quick integration and a lightweight in-app header bidding solution that requires minimal development resources, with support for display, rich media, video, and native.

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Programmatic is the future of digital advertising, and header bidding is a critical part of how we get there. We’re working closely with PubMatic to not only take back control of our inventory management capabilities, but also determine accurate ‘market prices’ for our inventory, effectively resetting the digital currency as we know it.

Lars Näslund
Head of Data and Programmatic at Egmont

Helping publishers maximize their monetization potential

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RESOURCES

Lessons Learned in Header Bidding

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case study: Header Bidding Technology

How PubMatic’s Header Bidding Technology Helped Entertainment and News Media Company Increase CPMs by 50%.

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Case Study: Growing Publisher Revenue Through Header Bidding

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OTHER PRODUCTS