HEADER BIDDING

Our Header Bidding Solution gives publishers the power to escape the waterfall and unify demand sources to increase competition on an impression-by-impression basis. Publishers will save time with the quick and easy-to-implement tools available in our intuitive UI. Plus, all of our header bidding solutions leverage PubMatic’s industry-leading real-time analytics, which provides the volume, latency and monetization metrics that publishers need to maximize their header bidding strategies effectively.

WRAPPER SOLUTION

PubMatic’s Wrapper Solution, built on our OpenWrap technology, is the industry’s first free, open-source header management solution that provides a high degree of transparency while giving publishers power over their ad decisioning. Our OpenWrap tag is available under an open-source license, removing the ambiguity and risk associated with using proprietary wrapper tags. Granular user controls allow publishers to manage header bidding partners efficiently and effectively without the need for complex backend coding.

IN-APP HEADER BIDDING

PubMatic’s In-App Header Bidding brings the benefits of an open auction and sophisticated ad decisioning to app developers to help them capture the true value of their inventory. We offer two low-latency, high-performing solutions to improve app monetization and maintain user experience; our non-SDK integration provides app developers with quick integration and a lightweight in-app header bidding solution that requires minimal development resources, while our robust full SDK integration provides additional support for data overlay, display, rich media, video, and native.

SERVER-SIDE HEADER BIDDING

With our Server-Side Wrapper, the auction moves off the page and is handled instead by PubMatic’s server. This allows publishers to capture the bids lost by web browsers, driving the next stage of ad decisioning while minimizing latency’s effects on user experience. As with all of PubMatic’s header bidding offerings, our Server-Side Wrapper ensures fair and transparent auction dynamics, and publishers are able to aggregate their performance metrics in our real-time analytics platform.

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Programmatic is the future of digital advertising, and header bidding is a critical part of how we get there. We’re working closely with PubMatic to not only take back control of our inventory management capabilities, but also determine accurate ‘market prices’ for our inventory, effectively resetting the digital currency as we know it.

Lars Näslund
Head of Data and Programmatic at Egmont

Helping publishers maximize their monetization potential

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RESOURCES

Lessons Learned in Header Bidding

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DSPs: Do You Know How Header Bidding is Impacting Your Campaigns?

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case study: Header Bidding Technology

How PubMatic’s Header Bidding Technology Helped Entertainment and News Media Company Increase CPMs by 50%.

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Case Study: Growing Publisher Revenue Through Header Bidding

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OTHER PRODUCTS