OPENWRAP: PREBID AS SERVICE
Empowering publishers with control and transparency, while accelerating innovation through open-source and enterprise tools.
TRENDS & CHALLENGES
Programmatic ad spend will continue to climb, expected to reach $98B globally by 2021, and publishers have responded with 81% of publishers adopting header bidding to capture more programmatic revenue.
OpenWrap is the most complete wrapper solution with more than three years of development and 100+ global clients. OpenWrap provides enterprise-grade management and analytics tools, while providing the transparency and flexibility of Prebid open-source.
OpenWrap is pre-integrated with Identity Hub, PubMatic’s leading ID management tool. Built on Prebid, publishers can activate top ID partner solutions with a few simple clicks
Bring header bidding to your app. We combine the lightweight Prebid SDK with enterprise tools, making it easier to integrate, access top demand partners, and manage setup — all within one UI
BROAD ACCESS TO DEMAND
Leverage supply path optimization (SPO) deals with top demand partners, including integrations with hundreds of DSPs
Accept demand across all ad formats and devices, including: video, in-app, native, and CTV
OpenWrap increased Dictionary.com’s header bidding revenue +26% YoY over Prebid alone.
OpenWrap empowers our entire team (yield managers, analysts, product manager, web developers) to focus on their core strengths: using data and technology to build a great website and user experience while leveraging PubMatic’s strength in header bidding ad technology.
SCOTT WAGNER, VP REVENUE & ANALYTICS, DICTIONARY.COM
HELPING PUBLISHERS MAXIMIZE THEIR MONETIZATION POTENTIALGET IN TOUCH
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