Many header bidding and wrapper tags currently in market are reactionary and incomplete. Unlike these existing offerings, our Wrapper solution, built on our OpenWrap technology, provides the only complete solution for publishers, with the following advantages:
HEADER BIDDING & WRAPPER SOLUTION
FAIR AND TRANSPARENT AUCTION DYNAMICS
Our OpenWrap tag is available under an open-source license, removing the ambiguity and risk associated with proprietary wrappers
With auto-detection and mapping of ad slots to header bidding identifiers, we make life easier for ad operations teams.
INTUITIVE AND POWERFUL UI
Efficiently and effectively implement tools and manage header bidding partners with granular user controls that eliminate the need for complex backend coding.
ENTERPRISE GRADE ANALYTICS
PubMatic’s industry-leading real-time analytics solution provides the volume, latency and monetization metrics that publishers need to effectively optimize their header bidding strategies.
Programmatic is the future of digital advertising, and header bidding is a critical part of how we get there. We’re working closely with PubMatic to not only take back control of our inventory management capabilities, but also determine accurate ‘market prices’ for our inventory, effectively resetting the digital currency as we know it.
Head of Data and Programmatic at Egmont
Helping publishers maximize their monetization potentialGET IN TOUCH
case study: Header Bidding Technology
How PubMatic’s Header Bidding Technology Helped Entertainment and News Media Company Increase CPMs by 50%.READ MORE