Premium Header Bidding Solution
Empowering publishers with control and transparency, while accelerating innovation through open-source and enterprise tools.
Programmatic ad spend will continue to climb, expected to reach $98B globally by 2021, and publishers have responded with 81% of publishers adopting header bidding to capture more programmatic revenue.
OpenWrap is the most complete wrapper solution with more than three years of development and 100+ global clients. OpenWrap provides enterprise-grade management and analytics tools, while providing the transparency and flexibility of Prebid open-source.
OpenWrap is pre-integrated with Identity Hub, PubMatic’s leading ID management tool. Built on Prebid, publishers can activate top ID partner solutions with a few simple clicks
Bring header bidding to your app. We combine the lightweight Prebid SDK with enterprise tools, making it easier to integrate, access top demand partners, and manage setup — all within one UI
Leverage supply path optimization (SPO) deals with top demand partners, including integrations with hundreds of DSPs
Accept demand across all ad formats and devices, including: video, in-app, native, and CTV
OpenWrap increased Dictionary.com’s header bidding revenue +26% YoY over Prebid alone.
OpenWrap empowers our entire team (yield managers, analysts, product manager, web developers) to focus on their core strengths: using data and technology to build a great website and user experience while leveraging PubMatic’s strength in header bidding ad technology.
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