Empowering publishers with control and transparency, while accelerating innovation through open-source and enterprise tools.


 

TRENDS & CHALLENGES

By 2025, programmatic ad spending, excluding search, will represent 87% of global digital ad spend. Programmatic spending is growing on mobile, video, and OTT/CTV. According to Magna, mobile programmatic ad spending is expected to grow to $175 billion in 2025, from $102 billion in 2020, representing a compound annual growth rate of 11%.

 

SOLUTION

OpenWrap is the most complete wrapper solution with more than three years of development and 100+ global clients. OpenWrap provides enterprise-grade management and analytics tools, while providing the transparency and flexibility of Prebid open-source.

KEY FEATURES

  • IDENTITY HUB

    OpenWrap is pre-integrated with Identity Hub, PubMatic’s leading ID management tool. Built on Prebid, publishers can activate top ID partner solutions with a few simple clicks

  • OPENWRAP SDK

    Bring header bidding to your app. We combine the lightweight Prebid SDK with enterprise tools, making it easier to integrate, access top demand partners, and manage setup — all within one UI

  • BROAD ACCESS TO DEMAND

    Leverage supply path optimization (SPO) deals with top demand partners, including integrations with hundreds of DSPs

  • OMNICHANNEL SUPPORT

    Accept demand across all ad formats and devices, including: video, in-app, native, and CTV


 

+26%YOY

OpenWrap increased Dictionary.com’s header bidding revenue +26% YoY over Prebid alone.

OpenWrap empowers our entire team (yield managers, analysts, product manager, web developers) to focus on their core strengths: using data and technology to build a great website and user experience while leveraging PubMatic’s strength in header bidding ad technology.

HELPING PUBLISHERS MAXIMIZE THEIR MONETIZATION POTENTIAL

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RESOURCES

Uncovering a True Identity Solution Requires Industry-Wide Collaboration

The challenges of identity across the open web are too big an issue for one side of the industry, let alone one company, to solve. It is something everyone needs to come together on to build the right solution.

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Identity: Making 2020 The Year Of Collaboration

The final demise of the third-party cookie is only two years away. In truth, it doesn’t matter if it’s in two years or two days away, because audience addressability has been broken for a while.

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Collaboration: The Key to the ‘Cookie Conundrum’

With the pending death of third-party cookies, this piece from Ankur Srivastava at PubMatic dives into why collaboration across the ad-tech ecosystem is key to finding a scalable solution for identity resolution.

READ MORE