FAIR AND TRANSPARENT AUCTION DYNAMICS

Our OpenWrap tag is available under an open-source license, removing the ambiguity and risk associated with proprietary wrappers

STREAMLINED INTEGRATION

With auto-detection and mapping of ad slots to header bidding identifiers, we make life easier for ad operations teams.

INTUITIVE AND POWERFUL UI

Efficiently and effectively implement tools and manage header bidding partners with granular user controls that eliminate the need for complex backend coding.

ENTERPRISE GRADE ANALYTICS

PubMatic’s industry-leading real-time analytics solution provides the volume, latency and monetization metrics that publishers need to effectively optimize their header bidding strategies.

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Programmatic is the future of digital advertising, and header bidding is a critical part of how we get there. We’re working closely with PubMatic to not only take back control of our inventory management capabilities, but also determine accurate ‘market prices’ for our inventory, effectively resetting the digital currency as we know it.

Lars Näslund
Head of Data and Programmatic at Egmont

Helping publishers maximize their monetization potential

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RESOURCES

Lessons Learned in Header Bidding

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DSPs: Do You Know How Header Bidding is Impacting Your Campaigns?

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case study: Header Bidding Technology

How PubMatic’s Header Bidding Technology Helped Entertainment and News Media Company Increase CPMs by 50%.

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Case Study: Growing Publisher Revenue Through Header Bidding

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OTHER PRODUCTS