IAB Webinar: How to Monetize Mobile and What Works

October 26, 2017 | Webinar


We’d like to invite you to the upcoming IAB webinar “Publisher Mobile Monetization and What Works”.

Time: Thursday, October 26th at 1pm ET/10am PT.

Consumer time spent is higher on mobile than desktop, however it hasn’t completely translated to advertising dollars for publishers on mobile. Have you heard enough of the challenges in monetizing mobile content and wondered what is currently working for publishers? Join us and hear from industry leaders about how to monetize your mobile inventory through

  • Mobile Optimized Creative Formats
  • Mobile Data Targeting and Audience Segmentation
  • Programmatic Technologies

 

SPEAKERS:

Kristen Berke, Cross-Platform, Los Angeles Times

Marina Gu, Senior Director, Customer Success, PubMatic

Brian Handly, CEO, Reveal Mobile

 

*This webinar qualifies for IAB Recertification Credits.