IAB UK Programmatic Trends Seminar

Consumers downloaded 197 billion apps in 2017 and this is projected to grow to more than 350 billion by 2021. As in-app becomes the preferred route for consumers to access content, are advertisers following them, or are concerns around inventory volumes and quality controls deterring advertiser investment?

On February 20, PubMatic’s Director of Publisher Development, Dipti Patel will host this session highlighting key findings from the commissioned study PubMatic carried out with Forrester to understand buy side attitudes to in-app and the challenges and opportunities associated with this area at 4:40 PM. Don’t miss it!

Find out more about IAB Programmatic Trends Seminar here