September 12 - 13, 2018 | Koelnmesse, Cologne, Germany
PubMatic is returning to DMEXCO 2018 as exhibitors. DMEXCO is the meeting place and community for key players in digital business, marketing, and innovation. DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.
Connect with us by visiting our booth, located in Hall 8.1 – Stand C-038. Make sure to attend our panel on Thursday, September 13, 2018 to hear Amar Goel, Chief Growth Officer, Founder and Chairman, discuss auction dynamics with fellow industry leaders.
Debate Stage | September 13 | 3:00 – 3:30 PM
The Rules Have Changed – Demystifying Auction Dynamics
As programmatic grows, it is crucial for publishers to have control over their revenue streams. New technologies like header bidding have changed the rules of the game. Infrastructure costs are on the rise as impression counts and data demands increase. Competition among tech providers is reaching unprecedented levels. It is more important than ever that publishers and marketers focus on the metrics that matter. Join some of the industry’s leading experts on digital advertising as they discuss why auction dynamics are shifting, the merits of each model and what this means for both sides in the future.