June 10, 2020 | Virtual Meetup
Between the death of the third-party cookie and an ongoing global pandemic causing many brands to pause advertising spend — programmatic marketing has been flipped on its head. As marketers begin to adapt and change strategies across campaigns, privacy, transparency and longevity have come front and center. While the supply chain gets more organized and as first-party data becomes a necessity, we’ll hear from executives as they outline the path to normalcy.
Digiday Programmatic Marketing Summit LIVE brings together senior leaders from top agencies and brands online for a candid discussion on where they’re investing across platforms and the tools and strategies they’re using to do it more efficiently.
Join us on Wednesday, June 10 at 12:15 PM ET to hear PubMatic’s Product Lead, CTV & OTT, Craig Berlingo, discuss current industry insights and evolving CTV/Video trends.