App Annie Ad Monetization MasterClass

Mobile publishers in Asia Pacific are operating in an uncertain world – the industry continues to feel the fallout from the Covid-19 situation and impact on ad spend, new privacy regulations and the constant evolution of technology. Against this backdrop, it is critical that publishers are evaluating and iterating their yield strategies to maximise monetization.

Join our APAC mobile specialist, Lashanne Phang for session, “Strategies For Yield Optimization” on 17th September, 10:00 AM – 11:00 AM (SGT) as she delves into the macro trends impacting mobile monetization and how publishers can take advantage of these changes, and the data available to publishers to help them optimize yield.

Lashanne will also be speaking on a panel, “Navigating The Header Bidding and Mediation Landscape” on 22nd September, 2:00 PM – 3:00 PM (SGT); accompanying panellists include Collin Lam, Strategic Partner Development Director, Index Exchange and Evelyn Tay, Business Development Director, Mobile, OpenX.

Please register here if you are keen on attending the sessions, and drop us an email at eventsAPAC@pubmatic.com if you’ve got any questions!