September 24, 2019 | New York, NY
PubMatic will be returning to Advertising Week New York 2019, to gather with industry leaders to network, learn and discuss ad tech’s hot topics.
Make sure to attend our panel discussion on Tuesday, September 24th from 2:15 – 2:55 PM on the Tech Stars Stage to learn about “In-App Quality and Measurability”. The panel will be led by Paulina Klimenko, SVP, Corporate Development & GM, Mobile, PubMatic. She will be joined by Catherine Connelly, Co-founder & VP, Brand Strategy, The Meet Group; Jean Fitzpatrick, VP, Marketplace Innovation, MAGNA Global and Yoni Ellert, Director, Growth Marketing, DraftKings.
We will be discussing how nearly 75 percent of marketers have reported that in-app advertising offers better customer engagement and targeting capabilities than other platforms. Yet quality and measurability challenges have prevented many buyers from fully embracing programmatic as a means for accessing this highly coveted inventory. Join some of the industry’s leading mobile advertising experts as they discuss the unique challenges of mobile app environments, new initiatives that are changing the game, and what you can do to remain competitive.
To connect with the PubMatic team on the ground, request a meeting below or reach out to your PubMatic rep.