October 15 - 16, 2018 | New York, NY
Over 1,500 attendees are expected to convene for Adexchanger’s Programmatic I/O conference in New York, the world’s largest conference dedicated to educating marketers, publishers, agencies, and technologies on the latest in programmatic media management. We invite you to meet with us to learn how we have been outspoken champions for increasing clarity in the industry, empowering both publishers and advertisers to take full advantage of all that programmatic has to offer.
Make sure to attend our the sell-side workshop led by PubMatic’s Regional VP, East, Jaan Janes as he presents ‘Not Fraud’ Is Not Enough: The Evolution Of Inventory Quality on Monday, October 15 at 11:25 AM. During this presentation he will look at how the floodgates on digital ad spend have opened, driven by a tide of brand dollars flowing through programmatic pipes. To capitalize on this shift, publishers must focus on the push to quality that has been demanded by marketers around the globe. Buyers want more than clicks in today’s digital economy, and the concept of ‘inventory quality’ has evolved beyond bots and IVT. This workshop will provide insight into what buyers are looking for and how publishers can leverage their content and audiences to benefit in the new programmatic world.