OPTIMA GROWS REVENUE 49% WITH PUBMATIC INTELLIGENT YIELD

As Optima grew its publisher portfolio, the priority was clear: grow publisher revenue while keeping demand quality high and operations lean. Their existing setup combined direct demand relationships with several SSP partners, bringing inventory diversity and competitive pressure. But without centralized optimization and real-time visibility across all sources, that diversity became a coordination challenge. Fill rates and CPM performance swung across geographies and inventory types, and comparing results across multiple demand sources meant hours of manual analysis rather than one clear view of performance.

What Optima needed was a partner capable of plugging into its existing header bidding infrastructure without adding complexity — one bringing consistent global demand, transparent reporting, and low invalid-traffic risk, while keeping pace with a fast-changing programmatic landscape, from AI-driven privacy shifts to new identity solutions and header bidding standards.

Optima implemented PubMatic’s Intelligent Yield in phases to validate performance before scaling. The team ran a controlled pilot in March 2026 across key display inventory, then rolled it out to its entire inventory in April 2026 after confirming strong performance and operational stability.

A part of PubMatic’s unique intelligence layer, Intelligent Yield is PubMatic’s AI-powered optimization tool, working to optimize publisher yield across dynamic flooring, impression value prediction, supply shaping, and access to premium demand. Reading real-time signals on each impression, it continuously refines pricing and demand strategies to match every impression with its most valuable buyer — driving higher win rates and translating directly into more revenue for Optima’s publishers.

The PubMatic team worked as a hands-on and responsive partner throughout the process, from aligning on Optima’s monetization goals and technical environment before launch, to building a phased rollout plan with clear success metrics, then staying close during testing and after launch to monitor performance and resolve questions quickly. Once live, Intelligent Yield ran largely on its own, continuously adjusting pricing and demand strategies without ongoing manual work from either team. This combination of dedicated support and an automated system, together with the measurable revenue results the pilot delivered, gave Optima the confidence to move from test to full deployment, and to keep building on the partnership from there.