Online Video: Interstitial Auction Package

PubMatic’s Interstitial Auction Package is a premium solution designed to deliver high-impact, full-screen video ad experiences that capture user attention during natural content transitions across mobile and desktop environments.

DEFINITION OF INTERSTITIAL

Ad Formats Placement

Full-screen video units that appear during navigation breaks or natural content pauses, such as between page views, during app load, or between levels in gaming environments.
Video Player Location

Interstitials are full-screen experiences, temporarily overlaying the underlying content until the ad completes or is closed/skipped by the user. They cannot be scrolled out of view.
Primary Focus of the Page

During playback, the Interstitial must be the primary focus of the user’s viewable page.

FEATURED ACROSS PREMIUM DIRECT PUBLISHERS

Activision Blizzard Media
MobileFuse
Kidoz
LunaMedia
Scopely
Timehop, Inc.
AudioMack
Zynga
Lion Studios LLC
Match Media

KEY BENEFITS & FEATURES OF PUBMATIC’S INTERSTITIAL AUCTION PACKAGE

Maximum Attention, Delivering Strong Brand Impact

Interstitial video takes over the screen and holds user focus. With PubMatic’s curation tools, buyers can tap into only high-quality, high-attention inventory, meaning they won’t waste any impressions.
Premium Placement Guarantee, Enhancing Buyer Confidence

PubMatic’s use of IAB guidelines and contextual signals enables accurate identification and classification of interstitial placements, providing buyers with transparency and confidence in delivery quality.
Direct Publisher Integrations, Powering Premium Supply Access

PubMatic’s direct connections with trusted, high-quality publishers ensure access to brand-safe, high performing inventory across mobile web, in-app, and desktop environments.
Cross-Platform Delivery, Reaching Users Across Devices

Whether users are engaging on a smartphone, tablet, or desktop, interstitial video enables full-screen storytelling at scale, expanding buyer reach while maintaining ad effectiveness.
GenAI-Powered Curation, Driving Performance

PubMatic leverages GenAI tools to identify and curate interstitial inventory for buyers, surfacing opportunities where this format can perform best including within gaming, utility, news, and lifestyle apps.