AD QUALITY TOOLS

We help safeguard publishers’ inventory across channels, screens and ad formats, by monitoring for and protecting from low-quality ads that harm the user experience.

INVENTORY QUALITY TOOLS

Advertisers want to be assured that their campaigns are viewed by humans in a brand-safe environment. Our tools inspire buyer confidence by rigorously vetting inventory for invalid traffic, while bolstering brand safety.


 

FRAUD-FREE PROGRAM

PubMatic is a vocal supporter of increased transparency in the programmatic landscape. Our fraud-free program is part of PubMatic’s ongoing efforts to clean up the online advertising ecosystem. If fraud is detected by a demand partner, PubMatic will promptly provide a credit to the demand partner for any suspect traffic served by PubMatic provided the following criteria are met:

  1. The demand partner is actively using an MRC-accredited inventory quality solution.
  1. The impressions are reported in writing to PubMatic no later than thirty (30) days after the close of the month during which the impressions were served.
  1. The written report must include the relevant timeframe and type of the suspicious activity, number of suspicious impressions, and spend for the impression for each unique publisher ID and domain URL.
  1. PubMatic will verify in good faith that the relevant impressions are suspect traffic or were served in error by PubMatic.
  1. The credit cannot exceed the total winning bid prices for noncompliant impressions.
  1. A refund will be issued if the total credit requested for the month exceeds $500 USD.

Only when all sides are working together to improve ad quality will we start to move closer to a solution for the industry and for our audiences.

Danny Khatib
CEO, Granite Media

Helping the publishing industry put quality first

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RESOURCES

Inventory Quality

Understanding Inventory Quality: Thinking Beyond Bots

Learn insights into what both buyers and publishers should be aware of with inventory quality to thrive within the new programmatic future.

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PubMatic’s Quality Efforts: Cleaning Up the Programmatic Landscape

PubMatic pioneers the latest tools, services partnerships and standards available to root out fraud. Learn more about our quality efforts in this blog post.

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Fighting for Ad Quality: PubMatic’s Stand Against Malicious Creatives

Malicious creatives, or malware, present a problem to publishers and the ad tech industry as a whole. Learn how PubMatic is fighting for ad quality here.

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