THE AI-POWERED PLATFORM THAT FUELS PUBLISHER GROWTH
Unlock Yield. Activate Data. Scale Smarter.
PubMatic for Publishers is the end-to-end, AI-powered platform purpose-built to help publishers grow revenue, simplify operations, and take control of their future.
From dynamic yield optimization and seamless deal execution to premium demand access and real-time Gen AI-powered insights, PubMatic empowers publishers to curate, activate, and monetize every impression across screens—with transparency, flexibility, and speed that legacy SSPs and walled gardens can’t easily match.
ONE PLATFORM. ALL THE CONTROL.
PubMatic for Publishers unifies our most powerful solutions—our global SSP, Connect, and Activate—into a single, seamless platform experience powered by AI from start to finish, helping publishers monetize every impression with confidence.
ONE PLATFORM. ALL THE CONTROL.
PubMatic for Publishers unifies our most powerful solutions—our global SSP, Connect, and Activate—into a single, seamless platform experience powered by AI from start to finish, helping publishers monetize every impression with confidence.
Through both Activate and direct SPO partnerships with our global network of premium agencies and advertisers, PubMatic offers publishers unmatched access to the budgets that matter most. Maximize revenue with exclusive, high-quality demand streams built for today’s omnichannel world.
AI is at the heart of the PubMatic for Publishers platform; whether it’s dynamically optimizing pricing, creating and managing PMP deals, predictive troubleshooting, competitive benchmarking, or surfacing insights about your demand mix, you get the power to earn more with less manual effort.
With Connect, Activate, and our SSP, you can transform first-party data into powerful revenue streams, seamlessly curating data and inventory, activating deals, and unlocking new sources of revenue through Audience Extension — all while maintaining control, privacy, and flexibility.
Our proprietary AI-powered brand suitability and classification tools, including Creative Category Manager, help you deliver brand-safe, high-quality ad experiences without compromise. Protect user experience, drive stronger CPMs, and maintain trust with every impression.
EXPLORE OUR PROGRAMMATIC ADVERTISING PRODUCTS FOR PUBLISHERS
PubMatic SSP
Control your revenue and user experience across formats and channels with a platform that brings together curation, innovation, unique demand, and advanced analytics.
Enhance how your inventory and audiences are accessed by providing buyers with the data signals they need while maintaining the highest level of security and respect for user privacy.
Centralize, implement, test, and optimize alternative identity approaches in one place to improve scale and performance with our leading alternative ID management tool.
Unlock new revenue opportunities across formats, devices, and screens with our unified bidding solution that features custom management tools and performance optimization insights.
Streamline your direct campaigns without sacrificing control with efficient, transparent access to unique brand budgets via our end-to-end media buying solution.
Drive smarter, incremental revenue with ML and AI-powered tools that maximize performance, boost operational efficiency, and deliver measurable value across every impression, all through one transparent and automated yield solution.
PubMatic’s Unique Demand Delivers 282% YOY Revenue Increase for Local Now
Launched in 2016 and acquired as a part of Weather Channel by Allen Media Group, Local Now is the only free streaming service delivering content geofenced to your city. Local Now carries over 500+ channels, 20,000 movies and shows on-demand. Voted Best Streaming Platform by Digiday, Local Now reaches over 15 million monthly active users.
PubMatic Drives Unique and Incremental Demand for Future Today, Boosts Revenue Over 400% per Month
PubMatic worked closely with Future Today, a premium CTV streaming platform with a monthly reach of 15 million users, to drive substantial revenue lift across their 700+ CTV/OTT channels.
How Premium Publisher 9GAG Used A/B Testing to Select a Header Bidding Wrapper Solution and Improve Monetization
With a global audience of over 200 million users and followers, 9GAG is a Hong Kong based social media platform, providing popular memes, breaking stories, GIFs and viral videos. After robust A/B testing of leading header bidding wrapper solutions, the publisher has moved their entire desktop and mobile web wrapper business over to PubMatic’s Prebid-powered…
