Leading Through Change With In-App Header Bidding
As consumers become more mobile, you need to be right there with them. In a challenging environment, mobile app publishers are seeking every advantage they can find to grow ad revenue with the highest degree of control, transparency and efficiency. And, with changes in the identity and audience targeting ecosystem, publishers need every tool at their disposal.
Header bidding has revolutionized monetization for publishers and PubMatic’s mobile solutions, including OpenWrap SDK, bring the power of programmatic innovation to fast-growing mobile app publishers. PubMatic’s years of investment in header bidding is now available through a lightweight SDK built to support Prebid. You get the transparency and innovation of open source technology with support and expertise from the programmatic experts — in one solution.
Are you looking to scale demand, provide the highest-level of user experience, simplify demand partner management, and increase revenue? Download our quick and easy guide to inform your mobile app header bidding strategy — to push through the headwinds of today and prepare for the challenges of tomorrow.