Summary

Following the rise in daily active users, the popular sports resource Scores App was ready to move away from a traditional mobile ad network model in favor of a programmatic app monetization partner that could maximize revenue streams with high quality, high yield ads and deliver diversified demand.

By utilizing OpenWrap SDK, PubMatic’s lightweight mobile SDK for app publishers that seamlessly enables multiple demand sources through server-side header bidding technology built on Prebid, Scores App was able to see tremendous results—doubling eCPM rates, and exceeding their CPM goals by 35 percent. Scores App earned 5 percent incremental revenue in just the first 8 weeks.

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