HOW SCORES APP DOUBLED eCPM WITH PUBMATIC’S OPENWRAP SDK
Scores App provides live scores, stats, schedules, and standings for professional and collegiate sports. Over the last year, Scores App has organically grown their user base by 20% across their seven sports apps engaging 200k sports fans daily on their mobile devices.
CHALLENGE
With growth comes opportunity: following the rise in daily active users, Scores App was ready to move away from a traditional mobile ad network model in favor of a programmatic app monetization partner that could maximize revenue streams with high quality, high yield ads and deliver diversified demand.
SOLUTION:
PUBMATIC'S OPENWRAP SDK
The combination of a lightweight SDK and cloud-based demand partner management allowed Scores App to easily add new programmatic demand sources without changes to the SDK or app store approval. Enterprise-grade reporting delivered actionable insights to optimize floor pricing and fill rates, while improved ad quality from PubMatic’s quality product suite and premium demand partners bolstered user experience and engagement.