Summary

Following the rise in daily active users, the popular sports resource Scores App was ready to move away from a traditional mobile ad network model in favor of a programmatic app monetization partner that could maximize revenue streams with high quality, high yield ads and deliver diversified demand.

By utilizing OpenWrap SDK, PubMatic’s a lightweight mobile SDK for app publishers that seamlessly enables multiple demand sources through server-side header bidding technology built on Prebid, Scores App was able to see tremendous results—doubling eCPM rates, and exceeding their CPM goals by 35 percent. Scores App earned 5 percent incremental revenue in just the first 8 weeks.

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