We’re thrilled with the results we’ve seen since implementing OpenWrap OTT. We saw an immediate uplift in both bid requests and overall programmatic revenue. The PubMatic teams worked hand in hand with our local Southeast Asia and China teams to identify the optimal monetization setup for our platform, and get it implemented quickly and efficiently.

By partnering with PubMatic and leveraging their addressable solutions, we’ve seen a demonstrable uplift in performance across a variety of key metrics. This has enabled us to deliver more value to our clients and maintain a competitive advantage despite the challenges associated with the depreciation of third-party cookies. PubMatic has consistently provided us with world-class support. Their deep knowledge of both the buy-side and the sell-side of digital advertising means that they truly understand how to deliver value for our Meaningful Marketplace.

Finding new, more efficient ways to activate data is vital to the success of our client’s campaigns. PubMatic’s Ad Solutions team helped us to explore new ways to activate data without being reliant on the DSP. By using PubMatic’s Connect we were able to get our data partners to pass the usual segments into the platform to be targeted via a deal ID creating a new supply chain with a trusted partner where the data now sits closer to the source of the inventory. By being closer to the inventory, we were able to deliver the activity without sacrificing performance and, in most cases, drive better results.

Activating PubMatic's Consumer Experience Auction Package provided incremental campaign benefits. We saw improvements across engagement rates and CPMs, and most notably, we reached smaller, niche publishers and achieved an increase in our measurable audible online video inventory. We have consistently exceeded our Audible Rates benchmark through buying via these packages.