EXCEED YOUR CAMPAIGN GOALS SIMPLY & EFFICIENTLY WITH BIDDABLE CTV MARKETPLACES
Control and efficiency shouldn’t be a trade-off in CTV. Now you can scale your CTV advertising campaigns across cost-effective, brand-safe premium publisher inventory, custom-curated to meet your campaign KPIs. Reach your target audience across trusted, scaled digital-first OTT publishers with PubMatic’s Biddable CTV Marketplaces.
OTT viewership is soaring, while audiences are more fragmented than ever. Direct IOs and Upfront deals make sense for some of your top broadcast and streaming platform partners, but how can you easily scale your campaigns across the full universe of apps and channels your target audience is watching?
Powered by OpenWrap OTT, our unified bidding solution, PubMatic Biddable CTV Marketplaces deliver a level of transparency, efficiency and control not supported through 1:1 tag-based deals or buying on the open exchange. The result is better campaign performance and greater advertiser ROI.
