Agency Scales OTT Reach 14x from PubMatic Unified Auctions

Agency Scales OTT Reach 14x from PubMatic Unified Auctions

In order to determine the efficiency and scale benefits of OTT header bidding, a leading agency conducted a head-to-head test of PubMatic’s OpenWrap OTT header bidding wrapper and a tag-based integration from video- and CTV-specialist another SSP that specializes in video and CTV. Both deals were set up via a single Deal ID from the same publisher for testing consistency. PubMatic’s OpenWrap OTT header bidding wrapper outperformed the tag-based integration across all categories for this agency.

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