The European CTV advertising market is gaining traction, but there has been a shortage of quality research on how the various stakeholders perceive the opportunities and the challenges ahead.

PubMatic commissioned a new research from VideoWeek Research to gauge the industry’s outlook for programmatic CTV advertising across the EMEA Region with a view to informing the market about the key market drivers and inhibitors.

Be sure to download the research by VideoWeek and PubMatic and get ready to grow meaningful revenue and audience engagement in 2021.