PubMatic will continue to watch ad spend trends across all industries and update these numbers.
Infographics and Latest News
JULY 21, 2020Global ad spend is falling again as macroeconomic uncertainty and COVID-19 caseloads rise; spending is now 7% below pre-pandemic levels. Careers, Law, Government & Politics, and Real Estate are experiencing the biggest increases month-over-month. Technology & Computing, Business, Home & Garden are seeing the steepest ad spend declines.Download the infographic  |
JULY 6, 2020Overall ad spend recovery is being driven by resilient categories like Food & Drink, Technology, Business, Personal Finance, Shopping, etc.VIEW JUNE 22, 2020Global ad spend is now 8% above pre-pandemic levels with strong growth across all regions. However, growth across categories is varied.VIEW JUNE 9, 2020The advertising industry has been making a steady recovery over the past 2 months, with global ad spend remaining 13% below pre-pandemic levels.VIEW MAY 25, 2020Global ad spend makes a gradual recovery across varied categories while total ad spend remains below pre-impact levels.VIEW MAY 13, 2020Programmatic ad spending is making gains across all regions and formats after the pandemic-driven downturn earlier this year.VIEW APRIL 29, 2020With mobile at the helm, worldwide ad spend is beginning to show a gradual recovery across regions. However, spending remains below pre-impact levels.VIEW APRIL 15, 2020Global ad spend continued to decline into April as many of the world’s largest economies reacted to the COVID-19 pandemic.VIEW MARCH 31, 2020Total global ad spend continued to decline into the end of March as many of the world’s largest economies reacted to the COVID-19 pandemic.VIEW MARCH 18, 2020Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat.Read more |