The new collaboration connects retail purchase data with premium media activation, helping brands and agencies reach shoppers and measure actual sales lift through closed-loop attribution.
In today’s performance‑driven world, the ability to connect ad exposure to verified purchases is what defines winning campaigns. That’s why PubMatic and Rippl are uniting to link deterministic shopper data with scaled media activation, giving brands and agencies a powerful new way to reach grocery and convenience store shoppers and prove advertising impact – with direct measurement of incremental sales.
From Carts to Conversions: Turning Retail Signals into Results
Rippl’s commerce intelligence provides granular insight into what millions of consumers actually buy, down to the SKU. With 140 million+ verified shopper profiles, custom time frames, and coverage across 52,000+ retail locations, advertisers can connect with the audiences that matter most – active, category‑relevant shoppers ready to act.
Meanwhile, PubMatic’s end-to-end platform delivers unmatched scale and transparency, connecting advertisers to 1,900+ premium publishers and nearly 1 trillion daily ad impressions. Together, this first-to-market partnership empowers advertisers to identify and engage high-value audiences across premium media environments with confidence and accountability – then measure the sales that result.
A Partnership Built for Proven Outcomes
“Commerce data has the power to transform how advertisers connect with consumers,” said Enrique Munoz Torres, General Manager of Bridg and Rippl. “By teaming up with PubMatic, we’re making it possible for them to tap into verified in‑store and online purchase signals, at scale, and turn those insights into meaningful business outcomes.”
This collaboration enables advertisers to:
- Measure incremental sales impact through closed‑loop attribution that connects exposure to in‑store and online conversions – the ultimate proof of campaign effectiveness for programmatic advertising.
- Expand reach beyond retail media networks into premium omnichannel environments.
- Activate with SKU‑level precision against verified category and brand buyers.
How It Works
Advertisers can activate Rippl audiences today through curated Deal IDs, each combining premium PubMatic inventory with Rippl shopper segments for turnkey activation. Campaigns can be executed via our direct bidding solution, Activate, or through the buyer’s DSP of choice.
Audiences can include high‑value or competitive brand buyers; lapsed or value‑driven category shoppers; and adjacent category prospects ready for conversion.
The Future of Commerce‑Connected Advertising
This partnership represents a major step forward in the evolution of commerce media, where every impression carries the potential to drive measurable business outcomes. What sets this collaboration apart is the ability to prove those outcomes. By pairing deterministic retail data with PubMatic’s scaled activation, buyers can optimize spend, uncover incremental reach, and confidently measure results that tie directly to real‑world purchases.
As data authenticity becomes the new performance benchmark, PubMatic and Rippl are helping advertisers power campaigns that start with verified shoppers and end with measurable, attributable sales lift.
For more information about accessing Rippl audiences through PubMatic’s platform, contact your PubMatic representative or reach out to rippl-audiences@bridg.com.
