Innovations in ad tech are fueling the growth of mobile app spending. At PubMatic, our mobile app partners use OpenWrap SDK to boost their ad revenue with incremental demand and unique access to brand budgets.
Now, as an official certified bidding partner within the AppLovin MAX platform, more mobile app developers can access PubMatic’s lightweight, flexible SDK that prioritizes transparency, bidding solutions and user experience while tapping into new and under-utilized brand budgets that are crucial in the booming mobile app market.
Research Insights
Our recent research report, “The State of Performance Marketing,” shows that marketers are shifting away from the traditional marketing funnel and looking at a broader range of metrics to prove success.
As one of the only omnichannel SSPs to have a scaled SDK footprint integrated directly into publishers’ apps, PubMatic is committed to providing performance-oriented brand buyers with opportunities to drive outcomes and ROI within mobile app environments, including the $58 billion (per Magna data) in open internet spending expected to flow to mobile apps this year.
Integration Benefits
Integrating OpenWrap SDK will provide quick and seamless access to brand demand for over 80,000 app developers currently using the AppLovin MAX platform. Access to these multi-faceted brand campaigns will ultimately drive user retention and lifetime value as they are created to deliver engaging content that leads to greater app usage.
By facilitating more brand-focused campaigns, app developers create impactful advertising experiences that improve retention rates and app value. These campaigns foster long-term user engagement and increase lifetime value through in-app purchases. This shift to performance-driven brand advertisers diversifies essential revenue streams for mobile app developers.
What’s even more exciting is that this partnership enhances monetization opportunities for developers and ensures that advertisers reach targeted audiences through premium inventory with unmatched transparency and efficiency.
OpenWrap SDK Benefits
PubMatic’s OpenWrap SDK brings substantial benefits to both app developers and advertisers:
For App Developers:
- Maximize Revenue: Access untapped brand budgets and enhance monetization with multiple premium brand advertisers, driving higher competition and returns.
- Operational Efficiency: Simplify workflows while regaining control of your app monetization tech through seamless integration and advanced platform features.
- Premium User Experience: Reduce latency and deliver highly relevant, non-intrusive ads that enhance the user experience.
- Enterprise-Grade Tools & Analytics: Access enterprise-grade management tools and analytics, combining open-source technology and PubMatic’s programmatic expertise.
For Advertisers:
- Access Premium Inventory: Efficiently access high-quality mobile app inventory at scale.
- Transparent Auction: Benefit from a transparent, unified auction that ensures impressions go to the highest bidder, maximizing ad spend efficiency.
This partnership and PubMatic’s continued success with OpenWrap SDK—which doubled in revenue year-over-year by Q3 2024—demonstrate our commitment to seizing opportunities and empowering buyers and developers to achieve their goals in an innovative and dynamic environment with minimal barriers to monetization.
What Our Partners Say
Branimir Lasnicko, Sofascore Ad Operations Team Lead: “The implementation of OpenWrap SDK seamlessly integrated and stream-lined auctions, resulting in improved CPM, increased revenue, and higher fill rates. The team at Sofascore can now focus on delivering a top-notch user experience while optimizing their programmatic advertising strategy which is much easier now thanks to PubMatic’s OpenWrap SDK.”
Monica Hu, Hungry Studios Head of Monetization: “Through PubMatic’s OpenWrap SDK, we get access to more diverse and premium demand at scale, contributing to a more enjoyable user experience. We highly value PubMatics’s professional support in fast turnaround. Together with PubMatic, we are able to scale and continuously drive our performance and we indeed look forward to a more prosperous growth.”
Join a global network of premium app partners and drive your success with PubMatic’s OpenWrap SDK. For more information, visit our website to sign up.
