B2SMB Audience by Intuit SMB MediaLabs Auction Package

B2SMB AUDIENCE

PubMatic and Intuit SMB MediaLabs are teaming up to revolutionize B2SMB advertising with a privacy-safe, innovative solution that empowers brands to connect with small and medium businesses more effectively.

Intuit’s SMB MediaLabs is a first-of-its-kind media network focused solely on small and medium businesses. Intuit SMB MediaLabs has integrated their rich first-party data—including privacy-safe data on ~37 million small and medium business customers through its Quickbooks™ business—into PubMatic’s Convert platform.

Now, in partnership with PubMatic, enterprise-level and large holding company buyers and publishers offering premium, brand-safe inventory across CTV, video, mobile and more will be able to connect marketers to this attractive audience-segment through PubMatic.

Intuit SMB MediaLabs
- Audience of ~37M
- $2T dollars invoiced annually
- $270B in payroll
PubMatic
- Over 1,800 premium omnichannel publishers
- Brand safe, high-quality inventory
- Flexible activation capabilities
Example Available Audiences
- Full Audience of ~37M
- Engaged Decision Makers Audience
- New Businesses
- Established Businesses
- Audiences by company size:
  - 1-20 Employees
  - 1-99 Employees
- Audiences by Revenue

B2SMB AUDIENCE

Intuit SMB MediaLabs

PubMatic

Example Available Audiences

AVAILABLE NOW!