Consumer video viewing habits have become increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected devices is growing. The number of cord-cutters and cord-nevers is rising, while linear TV viewership is declining.
The Covid-19 pandemic has further accelerated this shift. As a result, marketers need to rethink how to reach their target audiences and diversify their buying tactics, while video publishers and content creators need to find solutions to optimize for yield while retaining the user experience of TV.
In a time of great change, digital leaders who prevail will learn from and implement the best practices and most innovative technologies at their disposal. Download “Understanding OTT Header Bidding” today and get started making your TV budgets and investments work harder for you.