SOFASCORE INCREASES PROGRAMMATIC REVENUE BY 197% WITH PUBMATIC'S OPENWRAP SDK
Sofascore is a sports data company based in Croatia that attracts 24 million monthly users globally. It offers live score services through its website and mobile apps that cover around 11,000 tournaments in over 20 sports and more than 30 languages.
THE CHALLENGE
Sofascore started to see a stagnation in performance with their incumbent solution, which they attributed to suboptimal Prebid functionality support. Without wanting to overstretch their in-house resources, Sofascore sought out a third-party solution to help manage and optimise its mobile app monetisation stack without compromising the user experience.
THE SOLUTION: PUBMATIC'S OPENWRAP SDK
Sofascore opted to integrate OpenWrap SDK, PubMatic’s unified auction solution for mobile app developers built on Prebid, allowing them to manage partnerships with multiple demand partners. The solution ensures that Sofascore’s valuable inventory is accessible to all demand partners across the programmatic ecosystem, thus maximising advertising revenues.
PubMatic’s OpenWrap SDK not only outperformed Sofascore’s previous solution but also consistently delivered monthly incremental gains over the initial four months post-integration. The results were remarkable, showcasing a 197% increase in revenue when compared to an alternative unified auction solution.