HOW PUBLIFT DROVE A 33% UPLIFT IN PROGRAMMATIC REVENUE FOR A POPULAR AUSTRALIAN WEATHER APP
Publift provides advertising technology solutions for premium web and app publishers. As early adopters of Prebid-based header bidding, they are well versed in the host benefits enjoyed by publishers that utilise this technology. When it came to optimising demand for a popular Australian weather utility app, Publift looked no further than PubMatic’s lightweight mobile SDK — OpenWrap SDK.
CHALLENGE
Being overly reliant on just one ad tech stack for monetisation can be risky for app developers. Maintaining a healthy and diverse advertising revenue stream is essential for long term success.
So when Publift was looking for ways to improve monetisation for a popular weather utility app, they were keen to explore how Prebid-based header bidding could improve monetisation and performance.
SOLUTION: PUBMATIC'S OPENWRAP SDK
The combination of a lightweight SDK and cloud-based demand partner management allowed Publift to quickly and easily add incremental demand sources resulting in improved monetisation performance for the weather app.
Enterprise-grade reporting delivered actionable insights to optimise floor pricing and fill rates, and PubMatic’s premium demand drove boosts in eCPM and overall programmatic monetisation revenue.