How Publift Drove a 33% Uplift in Programmatic Revenue for a Popular Australian Weather App

Publift provides advertising technology solutions for premium web and app publishers – publishers using Publift see an average uplift of 55%. As early adopters of Prebid-based header bidding, they are well versed in the host benefits enjoyed by publishers that utilise this technology. When it came to optimising demand for a popular Australian weather utility app, Publift looked no further than PubMatic’s lightweight mobile advertising SDK — OpenWrap SDK