PubMatic is now offering PG deals on Amazon DSP, enabling advertisers to lock in placements with guaranteed delivery, while helping publishers benefit from reliable demand and expanded monetization opportunities.
PubMatic’s PG integration with Amazon DSP gives advertisers access to mobile, display, online video, and connected TV (CTV) inventory globally. PG deals via PubMatic also enable buyers on Amazon DSP to easily reach high-quality CTV supply, a key goal for brands aiming to connect with engaged audiences on the biggest screen in the home.
Amazon DSP provides advertisers with unique access to Amazon’s proprietary browsing, shopping, and streaming insights, enabling more precise and efficient advertising campaigns.
Why PG Matters
PG deals combine the efficiency of automation with the certainty of direct-sold advertising, giving advertisers control over inventory, pricing, and delivery guarantees.
With PubMatic’s Deal Sync API integration with Amazon DSP, advertisers experience streamlined execution, reducing friction in deal setup and accelerating time-to-market for campaigns. This agility enables brands to react swiftly to market opportunities, ensuring that advertising dollars are maximized for both scale and performance, which is essential for marketers who want results in unpredictable markets.
Key Benefits for Advertisers
- Guaranteed Access: Secure premium placements across Amazon DSP’s omnichannel inventory, including premium CTV, ensuring delivery confidence in every market
- Efficient Execution: The Deal Sync API simplifies campaign setup, cutting time from negotiation to launch, making activation seamless
- Enhanced Ads Precision: Unlock Amazon’s proprietary browsing, shopping, and streaming insights to enable more precise and efficient advertising results
Key Benefits for Publishers
- Monetization at Scale: Access premium buyers seeking high-quality omnichannel inventory, driving revenue growth
- Operational Efficiency: The streamlined programmatic guaranteed execution reduces complexity, allowing publishers to focus on maximizing yield
PubMatic PG deal availability on Amazon DSP comes at a time of rapid growth in CTV, including a 50% increase in year-over-year CTV revenue in Q2 and coverage across 26 of the top 30 streaming services. Combined with strong momentum in supply path optimization, which now accounts for more than 55% of activity on the platform, these advancements give advertisers streamlined, reliable access to the most premium and performant inventory on the open internet.
PubMatic PG deals on Amazon DSP provide advertisers with a predictable, high-quality pathway to premium inventory, improving efficiency and performance in an increasingly competitive marketplace.
To find out more about PubMatic deal capabilities, please get in touch with us.
