With dmexco 2017 coming up next week, the PubMatic team is looking forward to connecting with you in Cologne, Germany, to discuss the key trends affecting the programmatic industry and to engage in a conversation around how we can help publishers reclaim control of their digital assets.
Be sure to book time with the PubMatic team or stop by our booth in Hall 8.1, Aisle C, No: 038
Leading up to dmexco, we released an Auction Dynamics primer to shed light on this complex and increasingly important topic. Subsequently, PubMatic experts have also held a series of live Twitter chats to address transparency in programmatic. On August 23rd, we led an open dialogue around auction dynamics and header bidding, including how auctions have evolved with header bidding, what the future of auction dynamics look like, how publishers can reclaim control, and what trends lay ahead. That was followed up by an August 30th live Twitter chat to discuss header bidding wrapper solutions. Follow #letsbeclear to stay ahead of the conversation!
Also, with the recent hype around artificial intelligence (AI) and machine learning (ML) in advertising, PubMatic CEO, Rajeev Goel, and other industry experts from IBM Watson, eBay and Sentient will discuss at dmexco how the advertising industry defines AI and ML concepts, what role it can play in advertising today, and what impact it could have for digital media and ad tech in the future.
Game-Changer AI: The Impact for the Advertising Industry
Wednesday, September 13 – 14:00 – 14:30
Location: Experience Hall
And make sure to join us for Bellinis and Beers of different kinds from around the world on Wednesday, September 13th from 16:30 to 18:30 in Hall 8.1, Aisle C, No: 038.
Looking forward to seeing you at dmexco!
