It’s that time again—that’s right, Advertising Week Europe is nearly upon us, and the PubMatic team is gearing up for an extremely exciting (and busy) week! This year, we’re very excited to be the official sponsor for the Mobile Track at Advertising Week, which will highlight programmatic monetisation, mobile messaging strategies, emotional expression on mobile and the growth of the in-app economy. Join PubMatic Vice President of EMEA Bill Swanson as he introduces each of the mobile panels and moderates one of his own as well.
You can find all the details of our presence at this year’s Advertising Week Europe below, and stay tuned for more information in the weeks to come!
Programmatic Mobile: Advanced Tactics for Maximising Monetisation
Monday, 20 March, 2017 – 10:15am
The Guardian Stage
Increasingly, consumers are shifting to mobile-first browsing behaviours. At the same time, brands continue to shift ad spending to programmatic, as evidenced by the growing prevalence of private marketplace (PMP) and automated guaranteed transactions. As a result, both publishers and buyers are altering their digital advertising strategies and practices to align with these trends, including the increased adoption of PMPs for mobile, the transition of direct insertion orders (IOs) to programmatic and the evolution of header bidding.
Join a panel of thought leaders from the mobile industry as they discuss the trends that publishers are seeing as they adopt advanced programmatic tactics like header bidding, private marketplaces and automated guaranteed for monetizing their mobile inventory, and what they’ve found useful as they do so.
Moderator: Bill Swanson, VP-EMEA, PubMatic
Panellists:
- Cristina Constandache, VP-Global Partnerships, Viber
- William Jones, Director-Business Development, Purch
- Evan Simeone, SVP-Product Management, PubMatic
Register on AWEurope’s website.
No Header, No Problem? Managing Mobile Programmatically
Monday, 20 March, 2017 – 2:45pm
The Guardian Stage
Header bidding has become a valuable tool for publishers and advertisers to manage demand on the desktop, but what about on mobile devices? Mobile usage has exploded exponentially, with 2/3 of all screen time taking place on smartphones and tablets and roughly half of all screen time spent in-apps. As marketing dollars continue to follow the eyeballs, how can we ensure that lessons learned in desktop are carried forward?
Join a panel of industry experts as they delve into the opportunities and challenges afforded mobile by ad decisioning tactics like header bidding.
Moderator: Lara O’Reilly, Senior Editor, Business Insider
Panellists:
- Julie Bernard, CMO, Verve
- Jeffrey Hirsch, CMO, PubMatic
- Anthony Katsur, President, Sonobi
- Henk Van Niekerk, Head of International Publisher Services, AOL
Register on AWEurope’s website.
