Smarter Buying Starts Here: Introducing PubMatic’s Gen AI-Powered Buyer Platform

The future of media buying isn’t just faster. It’s smarter, more intuitive, and built for the open internet. That’s why we’re proud to introduce the next evolution of our buy-side technology: an end-to-end Gen AI-powered platform for planning, curation, activation, and performance, and the only solution that gives buyers direct access to nearly the entire open internet from across 1,900 premium publishers, privacy-safe audience signals from valuable data sets and IDs, and over 821 billion daily ad impressions.

Currently in closed beta, this enhanced platform brings together inventory discovery, deal creation, campaign activation, and real-time optimization in one seamless experience – powered by proprietary Generative AI and built on PubMatic’s scaled, direct-supply infrastructure.

One Unified Platform: Smarter Decisions Start with a Smarter Workflow

Marketers today face immense pressure to deliver results quickly and efficiently, often navigating fragmented platforms and time-consuming manual tasks. We’ve taken the complexity out of curation and activation so you can spend less time wrangling tools and more time delivering outcomes.

Here’s what sets this platform apart:

• AI-Driven Deal and Marketplace Curation: Say goodbye to manual filters and guesswork. Simply describe your campaign goals in plain language, and our Gen AI engine instantly generates optimized deal packages using real-time signals from our SSP and Connect.
• Flexible Activation: Transact directly through Activate or your DSP of choice. Either way, you retain transparency and full control over your campaigns.
• Omnichannel Reach, Unified in One UI: Access premium inventory across CTV, mobile app, and display with performance data and audience signals layered in to drive more effective media buys.
• Real-Time Intelligence, Powered by Gen AI: Monitor and troubleshoot campaigns in real time with transparent insights and actionable recommendations. AI isn’t a black box; it’s your strategic partner.
• Privacy-First, Future-Proof Design: Built to respect evolving privacy standards while maximizing the power of first-party data and supply-side insights.

See it in action in this short demo:

Built for the Open Internet, Designed for Modern Buyers

This release represents more than a product upgrade. It’s a strategic shift in how PubMatic bridges supply and demand with supply-path transparency that traditional DSPs can’t provide. This is particularly critical at a time when buyers demand greater control over and visibility into where and how their media dollars are spent.

With nearly all open internet inventory, a unified platform, and AI-native tools, we’re helping agencies, advertisers, and curators reclaim time, transparency, and performance across the entire buying lifecycle.

Want Early Access?

This is just the beginning. We’re excited to partner with forward-thinking buyers as we roll out the next generation of programmatic tools designed to help you move faster, plan smarter, and achieve more.

The PubMatic for Buyers platform is currently in beta with select partners. To learn more or request access, visit https://pubmatic.com/solutions/buyers/.