If you can remember paying bills before the introduction of autopay, then you understand how one change can instantly transform a repetitive task into something effortless.
This is the kind of step change that PubMatic Assistant, our generative AI interface, is bringing to PubMatic’s platform for private marketplace (PMP) and programmatic guaranteed (PG) deal management.
A Better Way to Manage Deals
PubMatic Assistant for Deal Management uses gen AI to bring a new level of ease and accuracy to deal workflows. Whether you’re creating one new deal or multiple new deals from scratch, copying an existing deal and making a few modifications, or reviewing deal status and activity, this new gen AI solution streamlines your process at every step along the way.
While deals used to be known for their operational complexity, they are now seen as a strategic lever to secure demand in an ever-more competitive selling environment. With the right gen AI tools in hand, programmatic deals aren’t manual overhead – they’re a competitive advantage for buyers and sellers.
Deal Creation: From Minutes to Seconds
Here’s how PubMatic Assistant for Deal Management works:
- To begin, simply give the Assistant a written prompt about what you are looking to do, such as: “Create a PG deal.”
- Next, it will guide you through a few essential setup details.
- Lastly, review a concise summary of the deal’s proposed setup before transacting via Activate or a third-party DSP of your choice.
The entire workflow is chat-based, using free-form text. There are no templates to populate and upload. There are no required prompts to learn. The end result: accurate, ready-to-monetize deals in a fraction of the time.
This new workflow is fully compatible with nearly any upstream sales process and system. Whether your ops team is working from a sales email, an internal template or a CRM record, PubMatic Assistant can interpret your deal setup instructions, regardless of format.
From Faster to Smarter
Today, PubMatic Assistant does what you ask it to do, speeding up your existing process. However, this is just the beginning of how gen AI will transform the deal management experience on our platform.
Soon, PubMatic Assistant will become even smarter, tapping into customer-specific trends and real-time data signals to recommend the most effective deal setups. It won’t just speed up your process; it will also help you make better deal setup decisions with confidence.
See PubMatic Assistant for Deals in Action
In the demo video below, watch how PubMatic Assistant for PMP and PG deals lets you spend less time on repetitive tasks and more time maximizing your inventory’s value. Try it today by reaching out to your PubMatic rep or contact us any time.
