Earlier this week we released our Quarterly Mobile Index (QMI) report for Q4 2016. This edition is notable; for the first time, we supplemented our regular quarterly analysis with a full year look back at the trends in mobile monetization over the course of 2016. The PubMatic platform, SEVEN, gives us access to terabytes of data, and we leverage this vast information set to identify trends around emerging media practices to help the digital media industry stay ahead of consumers’ shifting content and advertising consumption behaviors.
Download our full report here, or check out our latest “Maximizing Mobile Moments” infographic, which outlines the six key trends identified in this edition of the QMI, below.
