As mobile apps continue to command attention and time, the economics behind in‑app monetization are evolving just as quickly. Developers are navigating growing demand complexity, higher expectations around transparency, and the need to monetize without disrupting performance or user experience. As a result, how demand is accessed, not just how much, has become a defining factor in monetization success.
We are excited to introduce this integration with Google to help mobile app developers navigate this shift. With OpenWrap SDK now fully integrated into the SDK Bidding Network in Google Ad Manager and Google AdMob for display banner formats on mobile app (with additional formats coming soon), developers gain a more direct, streamlined connection to premium brand demand – one designed to support performance, transparency, and control at scale.
Why Direct Connections Matter for Mobile Monetization
Now integrated into the SDK Bidding Network in Google AdMob mediation and Ad Manager, OpenWrap SDK can participate more directly in unified auctions, giving developers a simpler, more consistent way to connect with premium demand. For developers, this creates cleaner supply paths, more predictable dynamics, and fewer integration hurdles, all of which translate into stronger monetization foundations over time.
Unlocking More Value from Every Impression
A more direct path to demand isn’t just about simplicity; it’s about outcomes. As an integrated bidder, OpenWrap SDK enables mobile developers to tap into a broader pool of premium brand demand while gaining clearer insight into how that demand competes.
For mobile app developers, this enables:
- Greater competition in unified auctions, driven by more direct access to premium brand demand
- Improved visibility into bidding dynamics, supporting more informed optimization decisions
- Reduced integration complexity, through integrated compatibility with Google’s mediation environment
- Stronger monetization foundations, built on cleaner supply paths and more predictable auction behavior
The result is a monetization setup that’s easier to manage and better positioned to scale.
Extending the Value for Buyers
By creating a cleaner connection on the sell side, this integration also delivers meaningful advantages for advertisers and agencies.
Buyers can:
- Expand reach across a broader range of apps and publishers transacting through Google AdMob and Google Ad Manager
- Access high‑quality, brand‑safe inventory, supported by Google’s platform standards and cleaner supply paths
- Gain improved visibility into auction dynamics and media performance through direct, transparent transactions
- Activate with flexibility, using existing deals, custom auction packages, or targeted PMP or SPO‑aligned buying
Together, these benefits support more efficient buying, stronger performance, and greater confidence in in‑app campaigns.
Built for Performance, Designed for Control
OpenWrap SDK is purpose‑built for modern mobile environments, combining lightweight architecture with enterprise‑grade monetization capabilities. Backed by PubMatic’s leadership in parallel bidding, the SDK supports transparent, real‑time competition without sacrificing app performance.
Through OpenWrap SDK, developers can access premium brand spend, align with supply path optimization strategies, and manage demand through a single, flexible framework — while also enabling differentiated, high‑quality ad experiences through PubMatic’s creative capabilities, all without compromising the in‑app user experience.
Strengthening Access Through Google’s Mediation Platforms
With OpenWrap SDK now integrated in Google AdMob and Ad Manager, mobile app developers have a clearer, more direct way to engage premium demand within one of the industry’s leading mediation platforms.
This integration reflects PubMatic’s continued investment in helping developers build sustainable, transparent monetization strategies for the next phase of mobile monetization.
Learn More
Contact your PubMatic representative to learn how this integration with Google AdMob and Ad Manager can help you access premium demand and strengthen your in‑app monetization strategy.
