PubMatic In The News

PubMatic and Adelphic Partner for supply path optimization creating a more efficient and effective path for Adelphic’s advertiser clients to access high quality ad inventory.

PubMatic today announced findings from its Q3 2017 Quarterly Mobile Index (QMI).

PubMatic today announced its fraud-free program with a money-back guarantee for demand-side partners: If fraud is detected on PubMatic’s platform, its demand partners won’t have to pay for it.

PubMatic today announced the appointment of Nicholas (Nick) Kovac to the role of Country Manager Japan. Kovac joined the company to further develop its growing portfolio of Japan based accounts and strategic partnerships. Kovac comes with a wealth of experience within the industry, having worked with OpenX, A9 (an Amazon Company) and Google to launch ad technology solutions into the Japanese market. Kovac will be based in Tokyo and report into Jason Barnes, Vice President of Asia Pacific at PubMatic, based in Singapore.

PubMatic today announced its findings in its Q2 2017 Quarterly Mobile Index (QMI) report. The report, which identifies trends in mobile advertising, found that header bidding continued to thrive in mobile channels as the format’s monetized impression volume grew at more than twice the rate of desktop year-over-year in Q2 2017, while mobile web header bidding eCPMs improved nearly 150 percent during the same period.