In a landscape where 82% of brands are rethinking the traditional marketing funnel, the shift away from the long-standing linear model is reshaping the industry.

Leading brands are harnessing programmatic advertising to create a more integrated, customer-centric approach. This technology is driving an unprecedented convergence of brand and performance budgets and strategies.

What does this mean for media budgets, partner selections, and technology investments?

Find the answers in our latest State of Performance Marketing report, created in partnership with Digiday. This comprehensive study explores how marketers are refining their performance strategies in response to unprecedented changes in the rise of addressability on the open web, evolving consumer behaviors, and the push for enhanced ROI.

Looking for quick insights? Download a snapshot of the research here