Our most recent Quarterly Mobile Index (QMI) provides actionable insights into mobile advertising trends for publishers and media buyers. At PubMatic, we believe that providing access to information on key trends and best practices will help the digital media industry succeed in leveraging the growing opportunities that mobile provides.
The Q3 2016 QMI report identifies four key trends, including continued year-over-year growth in the value of mobile private marketplaces, the benefits publishers are seeing from adopting header bidding strategies across screens, as well as insights into the opportunities created when publishers make their mobile web inventory more attractive to buyers.