PubAcademy UK – Mobile Moments: Striving for Best Practice in Mobile Monetisation

March 8, 2017

London, UK


2016 was a significant year for the mobile advertising industry. Mobile ad spend went up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Mobile advertising is attracting more and more opportunities for publishers and advertisers alike. But along with new opportunities come new challenges. Mobile ad fraud, location targeting and measurement are all concerns that need to be addressed.

With Mobile World Congress just around the corner, mobile is the topic on everyone’s mind this month. So join us as we kick-off our 2017 PubAcademy series on March 8th 2017 with an insightful afternoon on all things mobile. Get an exclusive look in to the latest trends, consumer behaviours and innovative products that will be shaping 2017 as we share our takeaways from MWC. Hear from key industry experts and learn how you could be making the most of your mobile inventory in 2017.

Make 2017 the year mobile works for you.


The Royal Society of Arts, 8 John Adam St, London WC2N 6EZ


1.30pm Registration


1:30 pm Registration & Refreshments
2:00 pm Introduction
Emma Newman, Country Manager, UK, PubMatic
2:05 pm State of Play and PubMatic Mobile Quarterly Mobile Index
Dipti Patel, Director, Publisher Development, Mobile EMEA, PubMatic
2:30 pm MWC De-Brief & Mobile Trends 2017
Mike Reynolds, Senior Mobile Manager, IAB UK
3:15 pm Mobile Publisher Fireside Chat: Best Practice is Mobile Monestisation
Adam McEnery, Sales Engineer, PubMatic EMEA
3:45 pm Balloon Debate: The Holy Grail of Driving Mobile Spend
Mark Giblin, Associate Director, Media Solutions UK, PubMatic | Jide Sobo, Head of Mobile, MEC Interaction | Lolly Mason, Head of Media Partnerships EMEA, Celtra | Orly Tsesis, Head of Demand - Europe, Inneractive | Jonathan McCauley-Oliver, Digital Revenue Manager, National Rail Enquiries
4:15 pm Summary
Emma Newman, Country Manager UK, PubMatic
4:30 pm Close & Drinks