PubAcademy US

The pace of innovation in programmatic continues to accelerate as more ad spend shifts to automated channels. eMarketer estimates that programmatic will account for over 85% of US digital display ad spend by 2020, with an influx of brand dollars driving much of the growth of an industry formerly associated with direct response campaigns. These shifting market dynamics have resulted in transparency and brand safety becoming some of the most heavily discussed topics in digital advertising.

We’re now witnessing the start of a move towards a mature industry, but there is still room to grow to achieve a truly sustainable digital future. What more can marketers and publishers be doing to make the industry transparent and safe for every participant in the supply chain? And how do technology and business models need to evolve to address the new brand-driven reality? Join us at our next PubAcademy where we will be hearing from industry experts on how we can enter the new phase of programmatic with 2020 vision.