PubAcademy US

May 17, 2018

4 Times Square, New York


OVERVIEW

The pace of innovation in programmatic continues to accelerate as more ad spend shifts to automated channels. eMarketer estimates that programmatic will account for over 85% of US digital display ad spend by 2020, with an influx of brand dollars driving much of the growth of an industry formerly associated with direct response campaigns. These shifting market dynamics have resulted in transparency and brand safety becoming some of the most heavily discussed topics in digital advertising.

We’re now witnessing the start of a move towards a mature industry, but there is still room to grow to achieve a truly sustainable digital future. What more can marketers and publishers be doing to make the industry transparent and safe for every participant in the supply chain? And how do technology and business models need to evolve to address the new brand-driven reality? Join us at our next PubAcademy where we will be hearing from industry experts on how we can enter the new phase of programmatic with 2020 vision.

AGENDA

4:30 pm Check-In
5:00 pm Introduction
Jeff Hirsch, Chief Marketing Officer & Head of US Publisher Development, PubMatic
5:15 pm Family Feud: Pub vs Demand

Ahmed Karim, Senior Data and Revenue Analytics Program Manager, Chegg
Sarah Krembs, Director, Programmatic Operations, AccuWeather
Catherine Patterson, Sr. Director Inventory Partnerships, The Trade Desk
Alex Bradbury, Associate Director, Marketplace Innovation, Magna Global
Lauren Gurnee, Technical Account Manager, Forbes
Host: Jeff Lee, Associate Director, Customer Success, PubMatic
5:45 pm Panel: A View from the Buy Side

Catherine Patterson, Sr. Director Inventory Partnerships, The Trade Desk
Sara Badler, Head of Programmatic Revenue & Strategy, Dotdash
Colin Kurth, SVP, Precision, Zenith
Moderator: Kyle Dozeman, VP, Advertiser Solutions, PubMatic
6:15 pm Panel: Vision 2020: How to be successful in the new programmatic future

Greg Kirby, Head of Agency Development, eBay
Tim Wolfe, VP, Revenue Operations, Gannett
Mike Hannon, VP, Yield and Revenue Optimization, Purch
Steve Dugan, VP, Programmatic, Starcom
Moderator: Marina Gu, Sr Director, Customer Enablement, PubMatic
6:45 pm Fireside Chat: The Programmatic Evolution 2
Zach Friedman, CRO, TMBI
Moderator: Craig Chinn, VP, Customer Success, PubMatic
7:15 pm Close
Jeff Hirsch, Chief Marketing Officer & Head of US Publisher Development, PubMatic
7:30 pm Cocktail Hour