The Case for Consolidation. Delivered.

PubAcademy New York

May 9, 2019

New York, NY


OVERVIEW

Amidst demands for greater transparency and efficiency across the programmatic supply chain, consolidation has come to the forefront of industry dialogue. Media buyers are winnowing down their technology partners and optimizing their supply paths to ensure that each dollar of ad spend is as impactful as possible. In this new programmatic reality, quality, pricing efficiency and brand safety are critically important.

Publishers and media buyers alike can be poised for success when they are able to effectively adapt their digital strategies to embrace the future of programmatic. Hear from industry experts about how they are approaching their consolidation decisions, what factors truly matter, and how we can all deliver on the promise of programmatic.

Registration has closed for this evening but if you have questions or would still like to attend, please reach out to your PubMatic rep.

AGENDA

4:00 pm REGISTRATION & REFRESHMENTS
5:00 pm INTRODUCTIONS
Jaan Janes, VP, Customer Success, PubMatic
5:10 pm FIRESIDE CHAT WITH JON MANSELL
Let's say a long-time buyer moves to the sell-side. What does consolidation look like from the other side of the fence? How can publishers and buyers work together in consolidation for maximum impact? How does programmatic fit into a broader portfolio ad deal? Jon Mansell will provide helpful insights for both sides of the industry in this impactful fireside chat.

Jaan Janes, VP, Customer Success, PubMatic
Jon Mansell, VP, Programmatic Solutions & Partnerships, WarnerMedia Ad Sales
5:25 pm ENSURING QUALITY IN THE SUPPLY CHAIN: A VIEW FROM THE MIDDLE
PubMatic’s Director of Inventory Quality and MediaMath’s Kyle Turner, Sr. Manager of Inventory Quality collaborate to share tips and best practices to improve supply quality. With the industry focus on optimizing supply paths for quality and performance, Kyle and Eric bring their different perspectives on how to go beyond fraud reports to ensure high inventory quality.

Eric Bozinny, Director, Inventory Quality, PubMatic
Kyle Turner, Senior Manager of Inventory Quality, MediaMath
5:45 pm PANEL: OPTIMIZING YOUR STACK
Join the conversation with several of our key publishers regarding how they evaluate their SSP partners, determine added value from new partners and integrations, plus optimize their stack in an environment of ever-growing paths to monetization. Join us to discover what publishers are doing to get closer to programmatic buyers.

Felix Zeng, Head of Programmatic Sales, Watson Advertising (Weather Company)
Mackenzie Auster, Programmatic Operations Manager, Future
Matt Burgess, Manager, Business Development & Programmatic Partnerships, PCH/Media
Nicole Goksel, Senior Director, Digital Revenue Operations, Tribune Media
Moderator: Amanda Binns, Regional VP, Customer Success, West, PubMatic
6:10 pm PANEL: INSIDE SPO
Get an inside look into how SPO is actually being implemented by advertisers and agencies. We'll uncover how decisions are being made, what success looks like, and how SPO is technically being executed. We'll also explore how these changes are impacting publishers and what actions publishers should be taking.

Amanda Martin, VP, Enterprise Partnerships, Goodway Group
Chris Kane, Partner, Jounce Media
Moderator: Kyle Dozeman, VP, Advertiser Solutions, PubMatic
6:30 pm CLOSING REMARKS
Jaan Janes, VP, Customer Success, PubMatic
6:30 pm DRINKS & BITES