PubAcademy Japan: Auction Dynamics

April 19, 2018

Room 401, Akasaka Intercity AIR, 1-8-1 Akasaka, Minato-ku, Tokyo, 107-0052


OVERVIEW

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Our guest speaker is Andrew Baron, VP, Machine Learning, Marketplace at PubMatic who will talk through Auction Dynamics and it’s increasingly prominent role in the online advertising ecosystem.

AGENDA

2:30 pm Registration
3:00 pm Introduction
Nick Kovac, Country Manager Japan, PubMatic
3:10 pm Panel Discussion: OpenWrap Case Study
3:40 pm Break
3:50 pm Presentation: Understanding Auction Dynamics
Andrew Baron, VP, Machine Learning and Marketplace, PubMatic
4:50 pm Break
5:00 pm Roleplay: Learning Auction Dynamics Various Scenario
PubMatic Japan staff　
5:30 pm Networking
7:00 pm Close