April 19, 2018
Room 401, Akasaka Intercity AIR, 1-8-1 Akasaka, Minato-ku, Tokyo, 107-0052
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
Our guest speaker is Andrew Baron, VP, Machine Learning, Marketplace at PubMatic who will talk through Auction Dynamics and it’s increasingly prominent role in the online advertising ecosystem.
| 2:30 pm |
Registration |
| 3:00 pm |
Introduction Nick Kovac, Country Manager Japan, PubMatic |
| 3:10 pm |
Panel Discussion: OpenWrap Case Study |
| 3:40 pm |
Break |
| 3:50 pm |
Presentation: Understanding Auction Dynamics Andrew Baron, VP, Machine Learning and Marketplace, PubMatic |
| 4:50 pm |
Break |
| 5:00 pm |
Roleplay: Learning Auction Dynamics Various Scenario PubMatic Japan staff |
| 5:30 pm |
Networking |
| 7:00 pm |
Close |