A sell-side platform should take you where you need to be: on the path to success with the digital advertising supply chain of the future. The PubMatic SSP is the best solution built for publishers with value at the core. We bring together technical innovation, unique demand, and sophisticated analytics to ensure you are in control of your revenue opportunities and user experience across the channels and formats that matter: CTV, online video, mobile app, web, and beyond.
OPTIMIZE ACCESS
Optimize access to your audiences across screens, channels, and ad formats, matching buyer needs to your inventory at scale. Publishers get unique, supply path optimized and addressable brand demand — from the SSP of choice for the top advertisers and agencies in the world. Rigorous ad quality tools and processes help safeguard your inventory and protect user experience with measurable quality.
IMPROVE MONETIZATION
Through the PubMatic SSP, you drive optimized performance and omnichannel scale across media types. We offer a full suite of programmatic deal models to improve your monetization. Curate inventory access through customized packaging while maintaining control over your audiences, inventory, and data.
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DRIVE OPERATIONAL EFFICIENCY
We remove the operational headaches and technical complexity of programmatic monetization. Our SSP enhances most any monetization setup. Our customer-specific monetization strategies support your goals, whether through off-the-shelf technology or customized access via APIs.
With a renewed strategy, we have been focused on growing our EMEA PMP business in order to maintain pace across our ever-growing premium portfolio. Since 2019, PubMatic have offered multiple layers of support from navigating the complexities of the marketplace, to training our Ops team within the PubMatic UI. This will undoubtedly continue to have a positive impact on our business and the relationship we have built with the team at PubMatic has really helped to move the needle. From the outset, the team have been hugely professional, proactive and open to collaboration in utilizing their demand relationships in order to align our PMP opportunities with premium advertisers.
